Paid Acquisition
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Performance Marketing
Targeted Advertising & Paid Acquisition
Data-driven customer acquisition across Meta (Instagram & Facebook) and TikTok Ads, focused on measurable return on ad spend (ROAS).
Comprehensive Service Overview
Converting digital audiences into loyal paying customers requires pinpoint demographic targeting, creative messaging that commands attention, and dependable conversion data. Sonia Sky Ltd designs, executes, and scales paid media campaigns across Meta and TikTok Ads. We implement server-side tracking, test dynamic creative variations, and manage budgets meticulously to maximise return on ad spend.
What This Service Includes
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Meta Pixel & TikTok Pixel with Conversions API (CAPI) server tracking
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In-depth customer profiling & lookalike audience segmentation
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Direct-response British English ad copy for UK & international buyers
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Systematic creative testing of video hooks & high-CTR carousels
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Daily budget pacing, bidding adjustments & optimization
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Clear, transparent weekly performance reporting highlighting ROAS